This is the data that counts for building your business and winning new customers, knowing how many people stuck around long enough to see what you have to offer on your destination URL page. Landing Page Views is more accurate in terms of knowing how well your Facebook ad is performing because it rules out accidental clicks and non-committed leads. Both measure clicks on an ad link, but Link Clicks only measures that a link was clicked, while Landing Page Views measures how many people actually landed on your destination URL, and allowed it to fully load.īasically what Landing Page Views tells you is how many people actually saw your ad in its entirety, versus just the number of people who clicked your link. There is a difference between Link Clicks and Landing Page Views. Is there a difference between Link Clicks and Landing Page Views? In this post, we will not only explain how to use ad performance measuring tools to your advantage, but we’ll also uncover some of the reasons your FB ad might be underperforming and give you some tips for how to increase your numbers (the best numbers) so you can see more leads converted and make the money you spend on Facebook ads really worthwhile. Landing Page Views offer more information than Link Clicks, making them a superior metric to monitor the ongoing success of your ads.

Paid Media – pour fuel on the fire with paid ads that produce a steady stream of leads for your business.īOOK A CALL Link Clicks vs Landing Page Views.Content Marketing – our team of native-English speaking writers will craft articles that position you as THE authority in your niche.SEO – drive people who are ready to buy directly to your website.

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